Monday, February 22, 2010

SJP NYC Perfume

Sarah Jessica Parker has come out with a brand new scent called SJP NYC, which intends to evoke her very fashionable Sex And The City 'doppleganger' Carrie Bradshaw. Parker explained to WWD: "A large part of the inspiration was what I now understand to be people’s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them — a real sense of freedom and possibilities, a love for the city around her and, of course, fashion,” Parker told WWD. “We started with this idea that we wanted to create something fun. We wanted to create a party in a bottle and reflect that in the packaging with a real sense of whimsy, fun and joie de vivre. And then we took it from there. Portability and fashion played key roles in the development of the packaging and overall concept.”
Courtesy of

1 comment:

Caroline Amelia said...

it looks magical ! definately will go and test this in the shops